The Affinity Group Team

Affinity Mortgages

Our hand-picked team of CeMAP qualified brokers have been drawn from across the financial services and property industries. Our current brokers have worked at all stages of the property transaction process, giving us as a firm insight into how lenders review cases and how sales are processed within estate agents.

This collective experience combined with the inclusive culture we promote at Affinity means that regardless of the situation, be it a residential purchase, a re-mortgage or something a little more complex, we’ve got you covered. This includes advice on commercial and semi-commercial properties, developments, bridging loans and second charges. We have the expertise to help you navigate these often-complex financial transactions.

One key thing our customers tell us they love about our service is that our brokers focus exclusively on mortgages. That’s all they do. Our protection advisors focus on the next crucial stage; protecting the biggest liability our clients are likely to ever have. Bringing it all together is our superb customer service team who clearly guide our clients through the process, signposting at every stage.

Whilst mortgage advice is a transactional business, our clients’ will tell you that their relationship with us is anything but. We take the time to build deep and lasting relationships which is corroborated by our repeat business and referrals. 

Affinity Protect

We believe that protecting our clients is as important as obtaining the right mortgage and this is why we take our client care responsibility very seriously both now and in the event of life changing circumstances. However, in true Affinity style, we have taken the protection area of our client servicing and given it a boost. Our protection team is made up of professional insurance advisors with years of experience in delivering suitable solutions from income protection to shareholder protection to private medical insurance for large businesses.

We have made it our business to understand the insurers policies, inside and out, and are able to advise our clients on the most suitable solutions. We will visit individuals and businesses with the aim of immersing ourselves in their world, to give them holistic advice, without charging any fees.

Affinity Specialist Finance

At Affinity we understand that our clients’ sometimes have requirements that are not catered for by standard mortgage products. To counter this, we created Affinity Specialist Finance or ASF for short. The often-complex nature of these financial products demands clear and concise advice to enable our clients’ to make informed and timely decisions. The remit of ASF covers Development finance, Bridging loans (short term finance), Asset finance, Invoice factoring, Commercial finance, Unsecured business loans and much more. 

We offer a totally free service to business owners where we will check whether we can make any cost savings across their range of products be-it their finance arrangements or suitable insurances or whether the products they have are actually fit for purpose – we work with a number of accountancy firms and will always work with any of our customers professional advisors to make sure that the advice they have received is in line with our recommendations so our customers can feel totally at ease that they will have the most suitable, future proofed solutions.